TORONTO, ON, January 12, 2005 – Kellogg Canada and Cindy Crawford today kicked off the New Year with a healthy start as they announced the distribution of free Special K* STOTT PILATES DVDs in specially marked boxes of cereal for a limited time.

“We all know that good nutrition and fitness are essential to maintaining a healthy lifestyle especially in today's busy world,” said Cindy Crawford at an exclusive Special K* STOTT PILATES class held in Toronto. “I'm a mother of two and a career woman and, just like you, I know that balanced living isn't easy. That's why I truly admire the efforts of Kellogg's Special K* in giving Canadians simple solutions to help them stay in shape.”

Beginning this month, Kellogg Canada will be distributing free STOTT PILATES DVDs, a premium gift valued at $20 each, in over 1.5 million specially marked boxes of Special K* cereal, while quantities last.

“Kellogg Canada is extremely excited to partner with Cindy Crawford and give Canadians the gift of a free Special K* STOTT PILATES DVD,” said Christine Lowry, Vice President, Nutrition, Kellogg Canada. “Just as our Special K* step counter promoted physical activity in previous campaigns, we are now sharing the mind – body benefits of STOTT PILATES – one of the world's foremost pilates exercise brands – in an effort to help Canadians live active, healthy lives.”

Pilates is a no–impact, stretch and strengthen method of exercise pioneered in the 1920s. As the fastest–growing mind-body exercise method in North America**, pilates is becoming more than a fitness regime, it's also a lifestyle. From celebrities like Cindy Crawford to expectant moms, pro–athletes, executives and teens – people of all backgrounds and ages are adopting pilates for its mind-body benefits. The STOTT PILATES method strengthens and streamlines the body with minimal impact, improves posture, heightens body awareness, increases strength, creates leaner muscles and can help prevent injury.

Kellogg's* Special K* is making it easier for Canadians to incorporate exercise and nutritious foods into their daily routines by bringing both to the grocery store shelf.

Simply look for Cindy Crawford on specially marked boxes of Special K* Original, Special K Red Berries*, Special K Soy* and Special K Carb Fit* cereals. Inside, you'll find one of three unique 30-minute STOTT PILATES programs featuring master instructor and co-creator of STOTT PILATES, Moira Merrithew:

• Core Strength and Flexibility
  Establish core strength while feeling toned, agile and revitalized: this program provides key stretch and strength exercises to help you look and feel your best.
  
  
• Toned Abs and Endurance
  Build stamina and strength while toning your abs: this dynamic and energizing workout will help you tone your abdominals and achieve optimal muscular endurance.
  
  
• High Performance Pilates
  Optimize your strength, flexibility and muscular endurance: this challenging, fast-paced and total body workout strengthens without adding bulk.
  
  

The Kellogg's Special K* promotion is supported with a creative television advertising campaign currently running across Canada in both English and French. Cindy Crawford is the spokesperson for the English advertising. France Beaudoin, French media personality, is featured in Quebec. The campaign is also supported on-pack, in-store, as well as via the Web and public relations.

About Kellogg Canada
Founded in 1914, Kellogg Canada is the leading manufacturer of ready-to-eat cereal in Canada. The company's brands include Special K*, Vector*, All-Bran*, Kellogg's Corn Flakes*, Kellogg's* Two Scoops* Raisin Bran, Eggo*, Nutri-Grain*, Rice Krispies*, Pop-Tarts*, Kellogg's Frosted Flakes*, and Froot Loops*. In addition to providing nutritious, high-quality foods, Kellogg Canada is committed to educating consumers about nutrition and healthy, active living through responsible packaging, brochures, advertising and symposia developed with the scientific and medical communities. For more information, visit the Kellogg Canada Web site at www.kelloggs.ca.

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**Pilates participation increased 102.7% to 9.5 million participants in 2003 - American Sports Data, Mt. Kisco, NY.

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® Registered trademark, Merrithew Corporation, used under license.