TORONTO, ON, July 13, 2006 – Canadians can now enjoy a tasty, high-fibre cereal for breakfast with the launch of Kellogg's* All-Bran* Honey Nut Flavour cereal. A delicious blend of golden flakes of whole wheat and bran with oat clusters, Kellogg's* All-Bran* Honey Nut Flavour cereal is additionally sweetened with real Billy Bee® honey and packs in 44 per cent of your daily recommended fibre needs.

"It is recommended that Canadians consume 25 grams of fibre per day, but the average Canadian is only eating about half this amount," said Johanne Trudeau, Director, Nutrition, Kellogg Canada. "The launch of Kellogg's* All-Bran* Honey Nut Flavour cereal gives consumers a tasty new way to increase their fibre intake, an important step towards a healthy diet."

It is generally recognized that a diet high in fibre not only promotes regularity, but is also good for your overall health. Studies have also shown that a high fibre diet may reduce the risk of chronic diseases such as heart disease and some types of cancer, and help control blood sugars in people with diabetes.

All-Bran* Honey Nut Flavour cereal is a delicious way to add fibre to your diet. Each one-cup serving provides 44 per cent of the Daily Value of fibre (11 grams of fibre) and:

• Is low in fat and saturated fat
• Is trans fat free
• Is a source of 10 essential nutrients
• Is additionally sweetened with real Billy Bee® honey and complemented with a nutty flavour
• Provides 190 calories (serving of cereal without milk)

Other products from Kellogg's* All-Bran* family that are high sources of fibre include All-Bran Original* cereal, All-Bran* Bars, All-Bran Flakes* cereal, All-Bran Buds* cereal and All-Bran* Strawberry Bites cereal. Kellogg's All-Bran Honey Nut Flavour cereal is available in grocery stores across Canada from July 13, 2006 and retails for approximately $4.49/430g box.

For more information on the Kellogg's* All-Bran* Honey Nut Flavour cereal and other All-Bran* products visit www.all-bran.ca.

About Kellogg Canada Founded in 1914, Kellogg Canada is the leading manufacturer of ready-to-eat cereal in Canada. The company's brands include Special K*, Vector*, All-Bran*, Kellogg's Corn Flakes*, Kellogg's* Two Scoops* Raisin Bran, Eggo*, Nutri-Grain*, Rice Krispies*, Pop-Tarts*, Kellogg's Frosted Flakes*, Mini-Wheats* and Froot Loops*. In addition to providing nutritious, high-quality foods, Kellogg Canada is committed to educating consumers about nutrition and healthy, active living through responsible packaging, brochures, advertising and symposia developed with the scientific and medical communities. For more information, visit the Kellogg Canada Web site at www.kelloggs.ca.

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*©2006, Trademark of Kellogg Company used under licence by Kellogg Canada Inc.
® Registered trademark of Billy Bee Honey Canada Ltd.

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